More Travelers Booking Using Mobile Devices, Report Says


According to a new report, more and more people are making their travel bookings using mobile devices.

The 2014 Travel Flash Report from Criteo found that “average booking value”, or the amount of money leaving a traveler’s pocket, is higher for car rental companies and for airlines — although not for hotels — when a person books using their smartphone or another mobile Internet connection.

Car rental booking value was 13% higher for the average person booking via his/her mobile device than the average person booking while using a desktop computer. Airplane ticket booking value was 20% higher for mobile users, but hotel booking value was actually 30% less for mobile.

Reporter Linda Fox of highlighted last week some of the report’s most intriguing points, in an article you can read here. The report covers activity from a thousand travel websites worldwide, between January 1st and June 30, 2014.

We just want to remind you of a couple of reasons booking with VroomVroomVroom saves you from being a harsh statistic in a report like this — when you use our site, whether on your desktop or iPhone or tablet PC, you will always find the cheapest rates on car hire. We compare all of the major brands available in thousands of locations around the globe, and

And don’t forget, book well in advance and you will often find that you’ve saved even more. This is due to supply & demand, and the fact that every rental car agency wants all of its fleet booked and out on the road every day of the year. So prices are lower when you’re booking for dates weeks or months in advance — when there is still a high supply of vehicles available for those dates. This is really critical to do as the 2014 holidays are approaching!

Jason Dickson is a Car Rental Expert at VroomVroomVroom. He advises you to make a reservation for the car rental you need today. With our no-hassle cancellation policy, you can ALWAYS change or cancel the booking if your plans change as we get closer to the end of the year! And we never charge ANY cancellation fees!

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