It’s not about the money. It’s about the game

Contrary to popular belief, research shows that money isn’t much of a motivator. (see the video below) Satisfying work, freedom of creativity, healthy competition and opportunity to make a different are more powerful motivators than money. Everyone is different obviously. For me, it’s about the game of healthy competition. The online travel game is complex and skills like:

• who can understand the psych of the customer better?
• who can get more leads?
• who can adapt the quickest?
• who can do more with less?
• who can create the most memorable brand?
• whose website converts better?

Playing the is game fun and far more rewarding than the money. See below one of my favourite speeches about money as a motivator.