Design

2003

Evolution of a Website

VroomVroomVroom has evolved over the last 7 years. Here’s 3 screenshots I found on the wayback machine. It has obviously evolved, however the simple concept has stayed similar. The most important thing always being front and center. The first design experienced an increase in conversion when comparison technology was introduced with a search form as seen in the 2nd design. Interestingly, the 3rd design resulted in no detectable increase over the 2nd.

 

 

 

 

 

 

 

New VroomVroomVroom office in Australia

New Car Rental Office Photo

A painter was next door buying a coke, so we asked him, “hey can you paint our office front?” He said “sure, want me to make it look artist?” We said “yeh man, go for your life!” This is the result.

car rental business card

Your Car Rental Business Card is Crap

car rental business card

I couldn't afford a hand model

No, I don’t really think your card is crap. If you have watched the “your business card is crap video” below, you’ll understand it’s just a laugh. I’ve never really had a business card to be proud of at networking events and travel conferences. Actually, I’ve rarely even had a business card at all. I don’t really see the importance of one. If someone needs a business card to remember you, then you aren’t memorable enough :-)

We didn’t like feeling like Patrick Bateman from American Psycho, so during our recent website redesign, David decided to redo the business cards at last. I found a bucket full of keys that were used for a publicity stunt years ago and thought we’d recycle them. The result is in the photo. Yes, I have a mongo finger. I couldn’t afford a hand model.

Your business card is crap!

As a side note, here’s an old video of someone who takes their business card VERY seriously. It’s titled “your business card is crap”. I’d love to do a re-enactment of this, if only I could do it with a straight face.